Commissioned by a Samsung-partnered HVAC contractor, the Samsung - Feibo stand explores the typology of the modular exhibition stand. The design strategy focuses on extreme scalability, utilizing a flexible structural system capable of adapting to footprints ranging from 4m² to 16m². The architectural language adopts a sleek industrial aesthetic inspired by the technical precision of Samsung's HVAC machinery. A key innovation is the facade system, which employs interchangeable modular panels with integrated LED screens. This allows for dynamic, 360-degree visibility and customizable configurations to suit specific venue constraints.
